Search Engine Optimization and Better Social Media Previews
One of the virtues of WordPress is that a lot of its built in features, such as the ability to add blog posts, tend to boost search engine rankings while also providing content for social media posts. Search engines such as Google index a lot of WordPress sites and know how to index them efficiently.
You can further enhance how your content is indexed for search and viewed on social media using techniques described in this article. WordPress for Toastmasters project founder David F. Carr, DTM, gives examples from his work on the Online Presenters club website, including how to use the Yoast SEO plugin.