Add Headings and Subheadings

Long posts and pages should include headings, or subheadings, to organize your text and allow readers to scan and skip ahead to the parts they are most interested in.

Google and other search engines also analyze your headings and subheadings to understand the structured and emphasis of your content. Well organized content is likely to rank higher in search results and be displayed with more meaningful content previews.

How to Add a Heading

1. Do one of the following:

• Add a Heading block
• Use the Transform option of a paragraph block to turn it into as Heading block.

2. Choose the heading level. H1 is normally reserved for the top headline of your page or post. H2 is a major heading, while H3, H4 might be subhead levels within an H2 topic.

Example: How to Add a Heading is an H3 subhead under the “Break Up Text with Headings” H2 heading.