You can add links to text within paragraphs, headlines, and captions. You can also add links to your images (as discussed in the section on images).
Good websites link to other good websites, making the web as a whole a richer place. Adding appropriate links can help your search engine optimization by showing the connection between your website and related websites with greater authority (like the connection between your club and Toastmasters International). Add links that will be helpful to readers. For example, a blog post on effective use of PowerPoint might link to other tutorials and resources such as books on the topic.
The trade off is that readers may click on links that lead away from your website. When marketers create “landing pages” to promote a specific offer, they typically place them on a page that includes few if any links that might take a visitor away from the form the marketer wants them to fill out. A blog post or event post for a club open house probably should minimize the use of links that might distract from your purpose of convincing a website visitor to become an in-person visitor.
On the other hand, one of the most powerful ways of building engagement with a website visitor is by presenting links to other relevant content on your own website.
At the same time, don’t be too greedy about keeping visitors on your website. If you make a strong enough impression, they will come back. You can also use the “Open in New Tab” technique explained below so that even as they follow the link, your website will remain open in the browser.
How to Add a Link
- Highlight the word or phrase you wish to add a link to and click the chain link icon.
- Type or paste in the link. Hit ENTER or click the Apply button.
Alternative for Adding Internal Links
- Begin typing the title (or key words from the title) of a page or post from your site.
- WordPress searches the content on your site, displaying possible matches in a drop-down list.
- Click the one you want, and the link address will be added automatically.
Open in New Tab
The Open in New Tab option is displayed and hidden using the up and down arrows at the end of the link entry / link editing control. Toggle this option on or off, depending on whether you want the link to open in a separate browser tab.
Editing or Removing a Link
Once you have added a link, you can select the linked content and click on the pencil icon to edit it.
To remove a link, select the linked content and click on the broken chain (Unlink) icon.
Another way of adding a link is to select a word or phrase, and click CTRL-K (Windows) or Command-K (Mac). This has the same effect as clicking the chain link icon. This has the advantage of being a shortcut that WordPress has in common with Microsoft Word and other software.