District Outreach for Toastmost and WordPress for Toastmasters

In the coming months I hope to speak with more of you who are district leaders — or have influence with district leaders — about allowing me to present a workshop to leaders in your district or, better yet, agreeing to sponsor club websites on Toastmost.org. I am also available to help with district websites.

I hope to be able to announce soon that I’ll be working on one or more districts on all of those things. WordPress for Toastmasters is an independently funded operation, and district sponsorship is one way to fund its continued expansion. The Toastmost hosting service, where most users of the software have established their websites, recently got a significant upgrade and needs to earn its way back to break even. Toastmasters International provides branding review but not funding.

I’m happy to present to any district with or without any bigger commitment. However, for those who may be interested, details on a more ambitious program are included below.

Value of the Toastmost Service

Toastmost aspires to deliver both marketing power and innovations in agenda and club management in one package. The software benefits from continual innovation in the broader WordPress community, so features like mobile website support and social media integration are superior.

Popular features include web-based forms for evaluations and for the membership application, as well as online payments integration for collecting dues. The underlying software is available for use on other web hosting services, but Toastmost has it all preconfigured.

Districts may also choose to sponsor the cost of club websites, “buying in bulk” to make the service available free for clubs within the district.

The regular club rate is $50 per year for each club, following a 6-month free trial. Districts might consider encouraging clubs to sign up for the free trial. If enough clubs see the value and want to continue using the software, the district can negotiate a flat rate to allow access for all district clubs.

Pricing for the 2021-2022 Toastmasters year: If a district invests $500, the first 15 clubs to go live from that district will get a year of Toastmost service for free. Since the clock doesn’t start running until the end of their six months free, they would actually get access for at least 18 months (even if future district leaders don’t continue the relationship). The “go live” requirement is that the club must make its website public (available to be indexed in search engines). New club websites are set to discourage indexing by search engines to allow club leaders time for testing and content development.

Ideally, we would encourage dozens of district clubs to at least set up a trial account with the goal of getting 15 or more to commit to modernizing their club website.

For details, write to Toastmost.org’s David F. Carr, DTM, or set up a Zoom meeting using https://calendly.com/davidfcarr/after-hours/

Help with District Websites

Mockup of a district website.

You can see a mockup of a district website with a sample leader directory at d2021.toastmost.org. I expect to unveil an example of a revamped district website I worked on within the next few weeks. I’m holding off on naming the district until it’s official, but the idea is to make it a website worth bragging about. I’m talking with the PRM at another district that may come on board.

District websites may be hosted at Toastmost or with another web host that supports WordPress. The details are subject to negotiation.

I expect most districts to want the site to appear with their own web domain rather than the subdomain.toastmost.org setup of the demo site.

See the Toastmost for Districts page for more details.

Mobile Friendly Feature: Suggest a Role with One-Click Confirmation

As part of my work on modern, mobile-friendly websites for Toastmasters, I’ve been working on a way of making it easier for members to confirm a role they’ve been nominated for from a smartphone, without needing to enter a password. Also better on the desktop for people who have trouble keeping their passwords straight (which I think is all of us).

A similar one-click signup feature is included when you email out the agenda to everyone. However, people tend to be more likely to respond to a personal message than a broadcast asking “would anyone like to volunteer.”

As a meeting organizer, you can click “Suggest” instead of “Edit” for any role, add a personal note, and have the role nomination sent to the member by email. If they respond better to mobile text messages than to email, there’s also a trick (shown in the video demo) for sending the link from your phone to theirs.

I cross-posted something about this in the Toastmasters International Official Members group, so if you like this feature give a shout out there. https://www.facebook.com/davidfcarr/videos/525066598812903

Check it out.


David F. Carr, DTM, david@wp4toastmasters.com

New: One-Click Signup From Agenda Emails

A new, mobile-friendly one-click signup feature makes it easier for members to sign up for an open role they see in one of your agenda emails. Works with agenda emails sent out manually or as automated reminders.

In addition, meeting organizers can send a specific member an individual note nominating them for a role — and the member can confirm it with the same one-click process.

Creating a Toastmost.org Toastmasters Club Website from Scratch: Full Course

The Toastmost.org service provides Toastmasters clubs and districts with a modern, mobile-friendly WordPress-based design for marketing, recruiting, and agenda management. Signing up at Toastmost.org is the easiest way to get access to the WordPress for Toastmasters software. You don’t have to be a techie, but you do have to want to put some energy into improving your Toastmasters club’s digital presence.

This course is based on a training webinar I gave on June 29, as a follow up to a 5-minute promo video delivered as part of the Tech Tips session at VTM CON, an international online event organized by online Toastmasters clubs. You’re getting the more concise, edited version.

You can watch the whole series of videos (about 50 minutes total) as a YouTube playlist or browse them individually here. See the section at the end of the blog post for a summary of the Toastmost value proposition in comparison with Free Toast Host and other options.

The 5-Minute Pitch

Continue reading “Creating a Toastmost.org Toastmasters Club Website from Scratch: Full Course”

2 New Toastmasters-Branded WordPress Themes

Freshly blessed by the Toastmasters International branding team, two striking new WordPress themes are now available on Toastmost.org or for download.

Both feature Loyal Blue and True Maroon color schemes straight out of the brand manual. Both are based on modern, mobile friendly WordPress themes. (In WordPress lingo, a theme sets up the overall design of a site within which you can add content).

Twenty Twenty One TM uses a Loyal Blue background
True Maroon features the background color it’s named for.

I’ve customized all the WordPress for Toastmasters themes so the color picker in the editor steers you toward the brand colors. That should help you create content that is beautiful but also brand compliant.

Customization of the WordPress color picker

Building on Twenty Twenty One

Both new themes are based on the Twenty Twenty One theme, one of the free reference themes for designers published by the creators of WordPress. They put out a new one every year, and I’ve created Toastmasters-branded versions of several. All of these designs have been approved by the Toastmasters International brand compliance team.

Twenty Twenty One introduced design options that the latest releases of WordPress make possible using block patterns. These are patterns of related content blocks like the overlapping images in the impressionist paintings example below.

Twenty Twenty One layout using the overlapping images block pattern.

In this mockup of a district website, I experimented with using that same layout for photos of a fictitious trio leadership team.

Mockup of the leadership page on a district website.

These are just examples. Your creativity will determine what works best for your club or district.

The Do It Yourself Alternative

The easiest way to get access to these designs is by signing up for an account on Toastmost.org, the club website hosting service based on the WordPress for Toastmasters software.

Those wishing to use these themes on a different WordPress server can download this ZIP file. With the exception of Lectern, these are all child themes, meaning you must install the “parent” theme also — for example, Twenty Twenty One TM and True Maroon both must be installed in combination with the Twenty Twenty One theme from the official WordPress repository.

New Toastmost for Districts Offer

One of several Toastmasters-branded WordPress themes

Toastmost is introducing hosting for district websites and also talking to some districts about sponsoring websites for clubs in their district. Allowing Toastmost to handle some of the technical aspects of hosting a Toastmasters-branded WordPress site allows your district webmaster and PR team to focus on telling the story of what makes your district special.

Districts who choose to host their website with the Toastmost service get:

  • Access to WordPress themes (designs) that have been preapproved by Toastmasters International — with the opportunity to innovate within that design.
  • Configuration of the website to use the district’s own domain.
  • District-specific features, including support for hybrid online/offline business meetings, which will be enhanced over the coming year in collaboration with district leaders and their webmasters.
  • Events calendar with registration feature built into the website.
  • Support for online payments, including event fees.
  • Option to create accounts for area, division, and district officers, allowing them to publish content to the website or draft content for approval. You also get the option to publish content such as contact information to members-only pages that only someone who has been issued a password can access.
  • Access to features originally developed for club use, such as contest tools with digital ballots and vote counting.
  • Technical support for district webmasters.
  • Consultation with Toastmost creator David F. Carr, DTM, on digital strategy.

For details, write to Toastmost.org’s David F. Carr, DTM, or set up a Zoom meeting using https://calendly.com/davidfcarr/after-hours/

Terms and Pricing

  • 60-day trial for testing of unpublished websites.
  • $500 per year for hosting and technical support. Price is the same if you want to host the website independently (requiring me to work with a different technical infrastructure). District support will help Toastmost continue to offer low-cost club websites.
  • Starter template includes:
    • A district calendar, which with the option of registration links for specific events.
    • An “About us,” which a placeholder for historical information about the District and current leaderships/photos/contact information.
    • Specific email addresses which can be transferred from one leader to another in a different year (e.g., from one Area Director to the next). These can be hosted on the web server or configured to work with Google Workspace (subscription cost not included).
    • Email distribution lists.
    • Trio-only (Area Visit Reports), DEC-only (upcoming meeting agendas and minutes), and/or District Council access to documents, (e.g., proxies, committee reports, prior to the various meetings).
    • Awards/recognition pages for members, clubs, and the district itself.
    • Websites will be mocked up with placeholders for content that your district webmaster and district leaders can quickly fill in.

Districts may also choose to sponsor the cost of club websites, “buying in bulk” to make the service available free for clubs within the district.

The regular club rate is $50 per year for each club, following a 6-month free trial. Districts might consider encouraging clubs to sign up for the free trial. If enough clubs see the value and want to continue using the software, the district can negotiate a flat rate to allow access for all district clubs.

Package deal for the 2021-2022 Toastmasters year: If a district hosts its district website with Toastmost, an additional investment of $500 will allow as many district clubs as want to take advantage to get a free year of WordPress web hosting. Since the clock doesn’t start running until the end of their six months free, they would actually get access for at least 18 months (even if future district leaders don’t continue the relationship).

For details, write to Toastmost.org’s David F. Carr, DTM, or set up a Zoom meeting using https://calendly.com/davidfcarr/after-hours/

Toastmost Email Forwarding, Email Lists, and Automations

Club websites hosted on Toastmost.org get access to several services for managing email communication with officers and members, handling notifications from Toastmasters.org, and forwarding messages. A new addition, as of June 2021, is the ability to configure custom forwarders.

Club website administrators will find these options on the Toastmost menu, right under the Toastmasters menu (available to all members) and TM Administration for site editors and administrators. The Toastmost functions are specific to the hosted service and not included in the open source version of the software.

Are You Ready for Your Toastmasters Club to Go Hybrid?

As part of a recent presentation on how to prepare to move to a hybrid club format for Toastmasters, I made a point of saying to think twice before taking the jump. You might want to try hybrid meetings as an experiment first before committing to officially becoming an hybrid club.

See below for a replay of the session, hosted by Positively Impacting Lives Toastmasters in South Florida, District 47.

A presentation at Positively Impacting Lives Toastmasters in South Florida

Many clubs will likely try the hybrid format as a transitional measure coming out of the pandemic, but that does not mean they have to or ought to commit to the hybrid format long term.

My concern is that clubs not stumble into hybrid club operations without thinking through the required equipment and logistical challenges — as well as non-technical issues like moving changing the club culture away from being a community club that identifies with a specific city to accepting visitors and members from anywhere.

While there are advantages to being able to cast a really wide net on a global basis, there are also tradeoffs like having to compete for members with every club in the world, versus just the one that meets on the other side of town. Some clubs will probably hit on a happy medium where they identify primarily as a club that meets at a given location but keep the online option as a way of retaining members who move away. Or perhaps they will attract members who may be distant but have an affinity for the people in the club or the expertise of its members.

All I’m saying is think it through carefully before you go redo your club charter paperwork. We do have an opportunity to experiment during this time when Toastmasters International has relaxed a lot of its rules out of necessity.

If you’re not really sure whether hybrid is the right way for your club to go long term, try it out a few times before you make a commitment.

Of course, if you do take the plunge, I’d urge you to get a more powerful website that offers a lot of support for online and hybrid club operations. But I’d tell you you need a better website if you stick to a traditional club format, too.

One Postcript to the Video

I purposely showed some expensive equipment options during my presentation to force club leaders to think how much they’re willing to spend. However, I should note that the wireless clip-on microphone I showed — while it comes highly recommended — is a top-of-the-line choice that was recommended by Moira O’Brien but is far from the only choice in that category. You could get a less expensive wired or wireless microphone, place it on a mic stand, and have all speakers come to the mic. There are lots of options, and you’ll have to experiment to see what works in your meeting room and with your available budget.

Related Resources

Hybrid Harmony,” by David F. Carr, DTM, Toastmasters Magazine, April 2021

Technology for Hybrid Meetings,” by Cajetan A. Barretto, DTM, Toastmasters Magazine May 2021

Markus Seppälä YouTube playlist of hybrid meeting tips

Markus Seppälä equipment recommendations

Don’t Get Overwhelmed by WordPress

To my sorrow, I often find that Toastmasters leaders who signed up to create a club website on Toastmost.org but didn’t publish it never got past the first few steps in the process. Although few have told me directly, my suspicion is that these would-be WordPress webmasters are overwhelmed by the number of choices available.

I’m writing this as a plea not to be overwhelmed, with some clues about how to keep the process manageable. Persevere, and you can create a website that dramatizes the value of your club and also helps you organize your meetings.

The point of creating a WordPress-powered site is that you get access to a lot of tools for digital marketing and recruiting, along with agenda management reimagined for this era of online and hybrid meetings. The tradeoff is that the software can serve lots of different purposes, and the number of menus and buttons you see on the administrator’s dashboard is scary for some people. (Regular members will see a much less complicated dashboard, with access to a few functions like updating their profile and password).

Here’s why you shouldn’t be afraid:

  • If you’re just getting started, take advantage of the website setup wizard, which tries to walk you through some basic choices for the setup of your agenda and whether you want to invite guests to register online to attend your meetings.
  • Take the time to customize your home page, telling the world what’s special about your club. The WordPress editor is essentially a web-based word processor — nothing to get overwhelmed about. Learn just enough about WordPress content blocks that you can elements like images and subheadings, in addition to paragraph text.
  • Activate few if any plugins. The extensibility of WordPress is one of its strengths, and Toastmost has a number of plugins necessary for operation of the service turned on by default. I’ve made many additional, optional plugins available, but turning on too many of them will slow down your website and can cause other problems. Use them judiciously.
  • Focus on the essentials. You don’t need to explore every menu option and setting. On Toastmost, I try to make sure accounts start out with reasonable defaults.
  • Most of the settings you might want to change will be on one of two Settings screens, the one for RSVPMaker and the one for Toastmasters. The Toastmasters Settings screen is where you would specify your officer list, for example, and allows you to designate additional site administrators.
  • To edit your standard agenda, go to the Events Templates submenu under RSVP Events. The individual events are listed under RSVP Events, but your regular meetings typically start out as copies of a template that defines your standard meeting format. Change the template, and you’ll be prompted to update all the events based on that template. (See this article).
  • Remember I’m here to help. Post questions to the Facebook group. Or write me with questions at david@wp4toastmasters.com. If I don’t respond promptly, email again and try text or WhatsApp to 954-290-6788.
  • I’m available to do Zoom tutorials, particularly if you invite other clubs in your district to join the session.

Yes, there is a lot to learn. Just keep in mind that WordPress is also a popular choice for business websites, so everything you learn on behalf of your Toastmasters club is something you can use later, professionally.

Bicycle image by Kevin Phillips from Pixabay

The Toastmost Upgrade Plan

The Toastmost service is about to get an upgrade.

Although the WordPress for Toastmasters is free and open source, most clubs that use it take advantage of the pre-configured hosting setup on Toastmost.org. I operate that service, inviting clubs to try it for free for six months, then pay for a subscription once they see the value.

Going forward, clubs hosted on Toastmost.org will be asked to invest $50 per year to cover increased costs (detailed below). If you have a current subscription, this will not go into effect prior to your renewal date (although early renewals and donations to the cause would be appreciated).

In the spirit of transparency, I’m sharing some financial details below.

Toastmost and WordPress for Toastmasters Finances

Toastmost and the WordPress for Toastmasters (the free open source software project) are volunteer initiatives led by me, David F. Carr, DTM, with support from other Toastmasters leaders.

I don’t expect to profit off this service and operate within some limitations by agreement with Toastmasters International, which doesn’t want me “profiting off the Toastmasters brand.” However, to remain healthy and growing, the service needs to be self-sustaining.

This past year, Toastmost reached break even, meaning that subscription fees approximately covered the costs of web hosting and related expenses. However, the service is operating at the limits of the current hosting setup, and I’ve been getting warnings about the need to upgrade as we come to the end of each month. The risk is that club websites could see performance degrade, and eventually there will be no choice but to upgrade.

The next level upgrade costs about double and is supposed to provide about 5X capacity. The minimum expenses I’m projecting for the coming year will rise from about $515 to $1,020 as a result. To leave some margin for error, plus the ability to make additional investments, I estimate I need to budget $1,500 to $2,000.

To get there, I’d like to at least double the number of participating clubs to 50+. To get 50 or more subscribers, Toastmost probably needs to attract 150 or more club leaders signing up for a 6-month trial account. The trial is important to give club leaders time to develop and test a website before committing to it. To attract that volume of trials means spending money on Facebook ads or other promotions to make Toastmasters leaders aware of this option.

Of course, you recommending Toastmost to other club leaders also makes a big difference — more than money can buy.

After online transaction fees, a $50 subscription payment yields about $48.25. Here’s what that looks like at different numbers of total subscribers.

Club SubscriptionsIncomeNotes
25$1,206.25Approximate break-even for upgraded hosting
30$1,447.50Enough to start paid promotion
50$2,412.50Funds additional promos, upgrades
100$4,825.00Would support another major upgrade

Write to david@wp4toastmasters.com you have suggestions on funding or can assist with other aspects of the project, such as improved documentation and training materials.